Cannibalization Analysis: Finding Company Websites

Google Search Console performance analysis · April 1 - July 17, 2026

Proof in the Data: Website-Finder Consolidation

Hi Florian, the Sales Navigator results prove that my analysis and consolidation proposals are correct. The +135.1% traffic boost shows that hesitating on these updates only costs us clicks. We have the exact same cannibalization problem here on our website-finder pages. I already wrote the consolidated article and redirect plan in June. Since the work is fully complete, there is no reason to delay publishing and continue losing traffic.

1. Individual Page Performance Split

Over the last 108 days, both articles ranked in Google's top 5 for related queries, but they split traffic, resulting in low CTRs and fragmented search authority.

Article URL Clicks Impressions CTR Avg Position
Page 1: /how-to/find-company-websites-from-names 282 389,372 0.07% 5.34
Page 2: /how-to/methods-to-find-company-websites 94 136,826 0.07% 5.19
Combined Total 376 526,198 0.07% 5.30
Extreme Semantic Overlap: Page 2 shares 344 overlapping keywords with Page 1. More importantly, 95.4% of Page 2's organic search visibility (77,007 out of 80,738 query-level impressions) comes from terms where Page 1 *also* ranks.

2. Keyword Impression Split Visual

Google serves both pages for the exact same high-volume queries. A 301 redirect will merge this equity, giving us a single, highly authoritative page that can rank in the top 2.

Page 1 Impressions Page 2 Impressions

3. Cannibalized Query Deep-Dive

Detailed performance on the top overlapping search terms. Notice how close both pages rank, splitting impressions on high-volume queries:

Search Query Page 1 Imp (Rank) Page 2 Imp (Rank) Combined Imp Rank Status
company official website 265 (#2.2) 31,289 (#3.1) 31,554 Split (Page 2 dominant)
how to identify industry from company domain aleeas.com 9,561 (#7.2) 2,354 (#6.7) 11,915 Split (Page 1 dominant)
how to find corporate website from name 3,871 (#3.5) 6,939 (#3.0) 10,810 Split (Page 2 dominant)
company name official website 316 (#4.0) 8,173 (#4.2) 8,489 Split (Page 2 dominant)
find company website from news article 12 (#9.3) 4,365 (#2.6) 4,377 Split (Page 2 dominant)
official website for company name 2,688 (#3.1) 52 (#3.9) 2,740 Split (Page 1 dominant)
company name official site 2,054 (#3.0) 41 (#2.5) 2,095 Split (Page 1 dominant)
find company website using security pass 29 (#12.6) 1,687 (#8.7) 1,716 Split (Page 2 dominant)
official website of company name 1,228 (#3.0) 107 (#1.3) 1,335 Split (Page 1 dominant)
find official website from company name 1,219 (#2.3) 96 (#4.7) 1,315 Split (Page 1 dominant)

4. Proposed Action Plan

Following the same successful playbook we used for the Sales Navigator articles, we should consolidate this content immediately:

1. Consolidate Articles: I have already written the consolidated article in June, so we just need to publish it: https://app.notion.com/p/datablist/Find-Company-Websites-From-Company-Names-Planning-379cd69411a480abbc31d13ccce891b1?v=19fcd69411a481508a47000ce5f337b5&source=copy_link